Why Brands Should Give Importance to Sustainability

Gen Z has always been a generation full of passion. They have been greatly concerned about the environment and climate change. They started including sustainable practices in their day-to-day life, from using reusable grocery bags, opting for natural products, and switching to metal straws. In fact, according to the survey conducted by First Insight, 62% of Gen Z prefers buying from sustainable brands. They are also willing to pay more for goods that are sustainable.

Gen Z is also considered to be “wise buyers.” Before buying something from a brand, they have the tendency to search for the company policies, practices, and production processes. After all, they are very tech-savvy, and nowadays, such information can be found with just a few clicks.

To fall in favor of Gen Z, brands need to be transparent. They are looking for brands that can provide sustainable alternatives instead of brands that are just using eco-friendly words on the surface.

This only means that brands should start giving more attention to their company’s sustainability, or they’re going to lose a large market to their competitors. It would be a great idea for them to put up a sustainability committee and get rid of their unethical practices.

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